Discover how Center Parcs generated +28% in revenues with its new emailing strategy
A true role model in its sector, Center Parcs stands out above all for the quality of its customer experience and the values that have built the brand’s success for over 55 years.
Inspiring experiences, top-of-the-range cottages and respect for the environment: these are the strong values at the heart of the Center Parcs rebranding project.
Julie MALHERRE (Head of CRM Europe, Center Parcs) and Julien CATANI (Customer Value Manager, Center Parcs) explain how Dartagnan has helped them improve their performance.
In a world undergoing profound change, consumers’ needs, desires and expectations are evolving. This evolution is also reflected in Center Parcs’ brand identity, which has been completely rebranded to reflect a spirit of reconnection with others and with nature.
And with a new brand identity comes an overhaul of emailing channels. And for a group where 45% of sales are generated by repeat customers, it’s easy to imagine the importance of loyalty programs.
To support its emailing strategy, Center Parcs turned to Dartagnan to :