Explore our portfolio rich in sources of inspiration for the holiday season. Discover how to make your campaigns shine and spread the ‘Spirit of Christmas’ in your emails.
Some buyers designate price as the primary purchasing criterion
One in two consumers believes that inflation will impact their purchases
Consumers conduct online research before making their purchases
The Christmas season is fast approaching. While the mood is festive among children, the assessment is more contrasting for parents.
So, how can we avoid falling into gloominess and what strategies should be deployed to continue making Christmas a moment of celebration and joy for your Commerce and Marketing teams? By focusing on your email strategy, of course!
To stay true to the ‘Spirit of Christmas,’ emphasize the emotional dimension of your campaigns. Be joyful, playful, festive, and warm. In short, transform your emails into little gifts ahead of time.