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Black Friday in numbers

40

$billion

$30 to $40 billion in revenue was generated during Black Friday in 2021 and 2022

127%


Sales peaked with a 127% increase in France in 2021

9

$billion

$9 billion generated in 2021 solely from online sales

49%


Purchases made in 2022 were conducted via smartphone

A must-attend marketing meeting for your performance

After Christmas, Black Friday is the commercial event that generates the most revenue for many advertisers. If there’s one appointment you can't miss to boost your end-of-year sales, it's this one!

To ensure a successful Black Friday, brands agree: your email strategy is your best ally for engaging customers and skyrocketing sales.

To help you enhance the performance of your campaigns, check out our selection of impactful and clever emails created with Dartagnan.