Christmas in numbers
586
euros
This is the average budget of the French for Christmas 2022
93%
Buyers cite price as the primary purchasing criterion
1
in 2
1 in 2 consumers believes that inflation will impact their purchases
78%
Consumers research online before making their purchases
For Christmas: create lasting relationships
The Christmas season is fast approaching. While the mood is festive among children, the outlook is more mixed among parents.
So, how can we avoid falling into gloom and what strategies can be deployed to continue making Christmas a moment of celebration and joy for your Sales and Marketing teams? By focusing on your email marketing strategy, of course.
To stay true to the 'Spirit of Christmas,' pay attention to the emotional aspect of your campaigns. Be joyfully nostalgic, festive, and warm. In short, turn your emails into little gifts ahead of time.