Some key figures...
X6
conversion rate
This rate is achievable thanks to the personalization of your campaigns
+37%
ROI
Thanks to A/B testing, don't overlook this practice, as it can pay off
+103%
conversion rate
For dynamic and impactful emails that include GIFs
+15%
click rate
If your emails are built with responsive code
Email marketing: a go-to strategy for CRM experts
With an average ROI of $36 for every dollar spent, email marketing is not only cost-effective but incredibly profitable.
Considered by 55% of consumers to be their preferred type of business communication, email is more than just a communication channel: it’s a gateway to the customer, their mindset, and their needs.
In this context, the 2024 Guide to Best Email Practices aims to be a compass for campaign creators. Designed by our experts and illustrated with the best customer campaigns from Dartagnan Email Builder, this guide will provide you with practical advice, in-depth analyses, and design tips to maximize your performance.