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E-BOOK

The best practices guide for your email campaigns

Illustrated summary of the best email marketing practices in 2024—download our guide and learn how to:

  • Capture your audience's attention
  • Engage your customers
  • Increase your brand value
  • Boost the performance of your email strategy
 

Some key figures...

X6

conversion ​rate

This rate is achievable thanks to the personalization of your campaigns

+37%

ROI

Thanks to A/B testing, don't overlook this practice, as it can pay off

+103%

conversion rate

For dynamic and impactful emails that include GIFs

+15%

click rate

If your emails are built with responsive code

Email marketing: a go-to strategy for CRM experts

With an average ROI of $36 for every dollar spent, email marketing is not only cost-effective but incredibly profitable.

Considered by 55% of consumers to be their preferred type of business communication, email is more than just a communication channel: it’s a gateway to the customer, their mindset, and their needs.

In this context, the 2024 Guide to Best Email Practices aims to be a compass for campaign creators. Designed by our experts and illustrated with the best customer campaigns from Dartagnan Email Builder, this guide will provide you with practical advice, in-depth analyses, and design tips to maximize your performance.