The collaboration context
As the leading French player in gambling and gaming, FDJ offers a diverse and responsible range of games to all who aspire to play and experience moments of excitement. From lotteries and sports betting to horse racing and poker games, the group provides a continually evolving portfolio that demonstrates FDJ’s capacity for innovation to diversify and renew its offerings.
€2,6 bn
in revenue in 2023
+ 29,000
points of sale nationwide
+ 27 M
players
85+
gambling games offered by FDJ in 2022
The challenges to overcome
Industrialize campaign production to showcase the richness of FDJ’s offers and games
Modernize the design of campaigns
Ensure responsiveness to reach the entire database across all reading environments
Ensure compliance with accessibility standards for an institutional player
Our solutions
Our intuitive and user-friendly solution enabled the industrialization of email campaign production and allowed teams to refocus on their core business skills
The highly agile designer enabled campaign diversification with the same team and accelerated the promotion of various game ranges and experiences
Guaranteed responsiveness, automation of production processes, time savings in testing and validation processes, and secured display
Design overhaul, modernization of email templates, and alignment of omnichannel communication
The results in numbers
2x
Creation of a new email template in half the time
30min
Campaign production time: 30 minutes to 1 hour
+35
Campaigns sent per week
7
7 email templates in production
FDJ: A diverse and rich range of campaign
Customer experience at the heart of the project
“Thanks to Dartagnan, we have gained productivity while ensuring a responsive output... It has freed up time and removed constraints.”
We had an issue related to the responsiveness of our campaigns. Before Dartagnan, we were using the tool integrated into our CRM solution, and to modernize our templates and ensure correct display, it required a significant investment. We lacked flexibility in content production. Thanks to Dartagnan, everything is simplified, allowing us to easily create content through block customization. We’ve gained productivity while ensuring a responsive output. It has freed up time and removed constraints.
Anaïs Paul
Loyalty and CRM Manager
“The Builder is extremely user-friendly, and people with no technical background were able to get up to speed with the solution quickly. ”
The Dartagnan solution doesn’t require advanced technical skills. The Builder is extremely user-friendly, and people with no technical background were able to get up to speed with the solution quickly. Thanks to the time saved, teams can refocus on their core business skills and explore other initiatives, such as A/B testing, for example.
Ségolène Raymond
CRM Project Manager
Ready to boost your email campaigns? Contact us!
