The context of collaboration
With over 2,000 brands and a global presence, Nestlé Group is the world's leading food and beverage company. Committed to its values and focused on sharing healthy, nutritious, and high-quality products with as many people as possible, Nestlé works closely with its consumers to gather product feedback and strengthen the relationship of trust with its brands. Its Swiss entity has developed the Food Lovers community, which it engages daily via email to inspire, advise, promote new product ranges, and gather valuable insights.
CHF 93
billion in revenue
+ 2,000
brands in the Nestlé portfolio
188
countries, a global presence
127,6 bn
affordable nutrition portions provided in 2023
The challenges to overcome
Improve the productivity of the CRM team to engage the Consumer Community regularly
Ensure the responsiveness of campaigns to secure the display of multilingual campaigns
Upgrader le Design et enrichir l’expérience emailing
Gain agility in production to refocus on core business skills
Our solutions
Acceleration of productivity thanks to the ease of use of Dartagnan and regular engagement of the Consumer Community
Complete security of responsive campaign display, regardless of reading configurations and target languages
Gain in agility and time, allowing a refocus on A/B testing and strategic and content-related issues
Daily support for design advice and dynamic, interactive engagement of the Consumer Database
The results in numbers
1 day
of production per campaign
12 to 20
campaigns per month
1 pers.
to handle the entire email production process
100%
of campaigns are multilingual and A/B tested
Nestlé : A diverse and rich variety of campaign types
Customer experience at the heart of the project
"I am excited to embark on even more innovative consumer experiences with this solution and to explore endless possibilities to surprise our audience."
As a CRM Activation Manager at Nestlé Switzerland, my collaboration with Dartagnan has greatly enhanced the engagement of our Foodlovers consumer community (www.foodlovers.ch). Thanks to their expertise and technology, we have been able to strengthen our engagement with consumers by focusing on content and design, while significantly optimizing the production of our campaigns. Their professionalism and responsiveness are also valuable assets in our partnership. I am excited to embark on even more innovative consumer experiences with this solution and to explore endless possibilities to surprise our audience.
Carine Chevrier
CRM Activation Manager - Nestlé
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