Email interactivity serving the user experience

Discover the use case
 

Navigating within an email? It’s possible!

Here’s proof with this interactive email developed by the Dartagnan team for Le Printemps. The goal: to use email as a trade marketing lever and offer partner brands premium and innovative content that allows them to enhance their brand and offerings.

Discover our exclusive use case presented by Clara Bosi, Loyalty & CRM Manager at Printemps, along with the Dartagnan team.

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The project for this interactive email

  • Promote premium partner brands
  • Create a user experience similar to that of a website
  • Multiply content without resorting to infinite scrolling

The benefits of this collaboration

  • A new trade marketing offering
  • Premium and differentiated content
  • An interactive and innovative customer experience directly in the inbox
  • Enhanced omnichannel strategy

Clara Bossi

CRM & Loyalty Manager, Le Printemps

Our client shares their experience

As part of our trade marketing strategy, we wanted to enhance the service offerings provided to our partner brands. The interactive email developed by Dartagnan perfectly meets this need and allows us to attract premium brands looking to elevate their image and refresh the shopping experience.

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Ready to boost your email campaigns? Contact us!