The context of collaboration
A major player in media and culture, the Maison de la Radio et de la Musique has become one of the world's leading concert venues in just a few years. With its 4 musical groups, it occupies a unique place in the cultural and musical landscape, and its communications reflect its programming: demanding and particularly creative. To promote the programming of its concert hall - the Auditorium - the CRM team at the Maison de la Radio et de la Musique called on Dartagnan not only to rethink the design of their newsletters, but also to create an innovative, interactive email that pushes the boundaries in terms of creativity.
+ 1 M
spectators since the opening of the Auditorium
150K
tickets sold / year
90%
fill rates for evening symphony concerts
+ 40%
new spectators / season
The challenges to overcome
Respond to the need for innovation in email communications to stand out from the crowd in an increasingly competitive environment, and adapt to a younger audience.
Conceive an elegant, sober and innovative Email Design approach in keeping with Radio France's brand image and the high standards of its programming.
Promote and enhance the Auditorium, a unique and iconic concert venue
Use email to energize and enliven the auditorium community
Gain time, productivity and autonomy in the creation and management of all their email campaigns, even the most complex ones
Our solutions
Step 1: Redesign of the modules to align the emailing charter with the particularly demanding and creative DA of the brochure dedicated to the Auditorium.
Step 2: Creation of an innovative, interactive email to promote the Maison de la Radio et de la Musique with Gradient, Hotspots and integrated slider
Agility and ease of use of the Dartagnan solution, enabling Radio France's CRM team to handle complex email templates with complete autonomy.
A solution that fits in perfectly with Radio France's emailing ecosystem, and has enabled them to set up their full relational animation program with a great deal of flexibility.
Customer experience at the heart of the project
“Thanks to this tool, we save a considerable amount of time and we have set up our complete relational animation with complete autonomy and a great deal of flexibility.”
Today, we use Dartagnan because it's quite simply the best email builder on the market. It enables us to create ultra-attractive emails with no technical knowledge required, thanks to its ease of use for our teams. Thanks to this tool, we save a considerable amount of time, and we've been able to set up our complete relational animation with complete autonomy and a great deal of flexibility. What's more, the Dartagnan team provides us with expertise in deliverability and responsive email design, with a very fine-tuned vision of best practices.
Guillaume Hervins
Relationship Marketing Director - Radio France
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